If you would like to avoid the pitfalls of Hail Mary marketing and get your golf club on a secure footing for 2009 and beyond by capturing more market share and selling more to existing customers then we have a very special offer on a golf marketing audit. Read on for more details...
Wouldn't you like to find out:
- Which elelements of your marketing are working and which are not?
- If you have all the elements in place to keep your existing members and gain more?
- If you are getting the most business possible from your tee sheet?
- If you are getting your share of Society Golf?
This year will see the toughest year ever for Irish golf businesses. The boom in Irish golf over the last twenty years has led to dramatic growth in both player numbers and the supply of golf courses. However, now, like the US and the UK we are very much in a situation of oversupply.
Some golf clubs and resorts are already being sold or going into receivership and many private clubs that once had waiting lists are now losing members because they can no longer afford their subs. Many clubs are panicking by doing away with joining fees altogether and slashing green fees leading to a downward spiral that will lead to heavy casualties.
No club is safe in these circumstances! Build it and they will come no longer applies!
So what's to be done?
Golf Marketing Services are pleased to be able to offer a Complete Golf Marketing Audit at a recession-busting price...
- Normally €1495, now for a limited period only for €750 + reasonable out of pocket expenses
- Due to our busy schedule only the first five clubs can be catered for at this time
- Offer must be taken up by end of June 2009
- Bonus items:
a) Free Golf Marketing Bible (value €50)
b) Free 2009 Golf Marketing budgeting consult
c) 25% discount off any further golf marketing consultation including full marketing plans
"Golf Marketing Services have provided Bray Golf Club with valuable golf marketing expertise to help ensure that we get the most from our marketing budget in these difficult times. GMS brings to Ireland the Legendary Marketing approach to golf marketing which focuses on the best features of online marketing and controlling the cost of marketing while delivering real, measurable Return On Investment." Alan Threadgold, General Manager, Bray Golf Club
In This Audit You Will Discover:
- Where you are now
- Your strategic indicators
- Your positioning versus your competitors
- Which tools you have and which
- Tools you need
- Your goals.
Act now to secure the welfare of your club, Ring Dermot at 01 8464047
We start by benchmarking where you are now in three stages:
1. The first is finding out tangible numbers about your current performance.
2. The second is measuring more intangible things like how you stack up to your competitors.
3. The third is taking stock of your resources and what programs you might already have in place.
Summary:
- Basic Club information
- Two-year performance benchmarking
- Business types
- Facility Ratings
- Positioning
- Competitive Comparisons
- Pricing
- Membership Development
- Society/Outings Development
- Yield Management
- Website
- Management System
- Marketing Activities
- Goals
- Budgeting:
This audit will enable you to benchmark where your club is now and form the foundation of a longer term marketing strategy by identifying achievable marketing goals with realistic budgets, the critical elements for marketing success and also making sure you are getting the most from your current systems.
The Audit will examine how you go about attracting more members, societies and green fees and also how to package and sell more of your available tee times and much more...
How does it work?
The Audit is usually a one day, onsite visit, to review your facilities and complete our comprehensive benchmarking questionnaire with over 300 questions. It is helpful to have to hand some statistics about rounds played and income from different departments: Membership, society, food and beverage etc.
Following the visit a written report will be submitted within two weeks including recommendations for the club going forward.
Act now to secure the welfare of your club, Ring Dermot at 01 8464047
